MAGISTER
TO MARKET POWERSTEP
September 2005
Chattanooga,
TN . . . Magister Corporation has announced plans to team
up with Stable Step, Inc., Cincinnati, Ohio, to market the company’s
signature product, Powerstep, through Magister’s domestic
and international distributor network.
A pre-fabricated foot orthotic, Powerstep is a podiatric support
system that helps relieve heel and arch pain, as well as knee
and lower back pain, with a unique, four-component design. Used
by nearly 1,000 podiatrists nationwide, including podiatrists
at the Mayo Clinic and The Cleveland Clinic Foundation, Powerstep
features prescription-level arch supports with a unique double-layer
cushion casing.
Stable Step will continue to oversee the
domestic market directly, relying on Magister’s contacts
in the orthopedic and rehabilitation industries to expand its
sales into those markets. Magister will direct international
medical sales efforts.
“This is a great opportunity for us,” says David
Maley, President of Magister Corporation. “We have the
distribution channels established into the orthopedic and rehabilitation
markets, and Stable Step has a proven product in the Powerstep.
The synergy created by our efforts will benefit both companies.”
Dr. Les Appel, developer of the Powerstep
and President of Stable Step, Inc., sees this as an opportunity
to expand the Powerstep into markets beyond podiatry and specialty
running stores. “I
am excited about our future. In addition, Magister’s polymer
expertise may also help us develop new products down the road.”
Magister Corporation manufactures a range of products for the
rehabilitation and orthopedic markets, including REP Band Resistive
Bands, REP Band Loops, REP Band Tubing, Cambion Visco-Elastic
Insoles and Heel Cushions, and Eggsercizer Hand Exercisers.
Stable Step Inc., manufactures a line of pre-fabricated orthotic
products to prevent and relieve heel and arch pain, marketed
to podiatrists and other medical professionals, as well as specialty
running stores.
For more information, contact
Magister Corporation.
Powerstep is a registered trademark of Stable Step, Inc.
REP Band, Eggsercizer, and Cambion are registered trademarks
of Magister Corporation.
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